Frontman hip hop group, NERD, who is also a leading producer, Pharrell Williams, has launched a special alcoholic beverage called Qream woman.
Qream launched through a giant beverage company, Diageo. In addition to developing a sense of the drink, Pharrell is also reportedly going to design a bottle and do work together on marketing and advertising division.
Speaking to AllHipHop.com, Pharrell said, "Qream created for the modern woman a hard worker who wants to relax with friends after a busy working. I want them to reward themselves with pleasure. Women to rule half the world's population and Qream created to celebrate the power. Working with Diageo in creating something original like Qream and give ideas to the market about a life that has given pleasure sensation. "
Marketing Director of Diageo for alcoholic drinks, Anna MacDonald, said: "The ability to interpret and convey Williams in an unforgettable experience have the potential to identify Qream with women who celebrate life with style, quality, and class."
Qream planned to have two flavors, namely Strawberry and Peach Qream Qream.
Diageo itself is a licensee of many famous brands of alcoholic beverages, such as Guinness, Johnnie Walker, Smirnoff and Baileys
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